A quiet tour through a super-premium feline range

First stop: Kitten Chicken

You can hear the difference in a kitten room—energy everywhere. This recipe is built for that pace. Fresh chicken leads, with highly digestible poultry and fish proteins behind it. Prebiotics (MOS, chicory/inulin) keep tiny tummies steady; taurine supports heart and vision from the very start. Joint nutrients are here early—growth is hard work.

Key inclusions (plain English): fresh chicken 16%, poultry meal, fish meal, hydrolysed liver for palatability, beet pulp + chicory/inulin (digestion), fish oil 0.5% (skin/coat), taurine 0.1%, glucosamine 600 mg/kg & chondroitin 500 mg/kg (joints).
Analytical (as fed): Protein 38% · Fat 18% · Fibre 3% · Ash 7% · Moisture 8% · 4,067 kcal/kg

Everyday staple: Adult Chicken

This is the “house regular”—the bowl most adult cats settle into happily. Fresh chicken at 20% with supportive poultry proteins keeps muscle tone solid. Minerals are moderated for urinary comfort; the kibble texture earns its keep on plaque. A touch of fish oil keeps coats camera-ready.

Key inclusions: fresh chicken 20%, poultry meal, dry chicken meat 4%, hydrolysed liver, prebiotics (beet pulp, MOS, chicory/inulin), fish oil 0.5%, taurine 0.1%.
Analytical: Protein 35% · Fat 15% · Fibre 3% · Ash 7% · Moisture 8% · 3,925 kcal/kg

For the fish crowd: Adult Fish

Some cats only have eyes (and noses) for fish. This recipe leans in with fish meal (8.5%) and fresh fish (8%), then doubles down on skin-and-coat with fish oil. Taurine runs higher here—useful for heart and retinal assurance.

Key inclusions: fish meal 8.5%, fresh fish 8%, poultry meal, rice, hydrolysed liver, prebiotics, fish oil 0.5%, taurine 0.19%.
Analytical: Protein 35% · Fat 15% · Fibre 3% · Ash 7% · Moisture 8% · 3,925 kcal/kg

A change of pace: Adult Lamb

Rotation keeps interest high. Lamb brings a different flavour profile and a gentle digest for cats that seem a bit fussy on poultry. The rest of the architecture—prebiotics, joint support, balanced minerals—stays reassuringly familiar.

Key inclusions: fresh lamb 10% + lamb meal 2%, poultry meal for completeness, prebiotics, fish oil 0.5%, taurine 0.1%.
Analytical: Protein 35% · Fat 15% · Fibre 3% · Ash 7% · Moisture 8% · 3,935 kcal/kg

After neutering: Sterilised Chicken

Post-sterilisation, appetite goes up while burn-rate goes down. This formula answers gently: high protein to protect lean mass, lower fat to manage calories, carnitine to help with fat metabolism, and the same mineral restraint for urinary comfort.

Key inclusions: fresh chicken 18% + dry chicken meat 6.5%, prebiotics, fish oil 0.5%, taurine 0.1%, carnitine 100 mg/kg.
Analytical: Protein 37% · Fat 12% · Fibre 3% · Ash 7% · Moisture 8% · 3,761 kcal/kg

Same goal, fish-first: Sterilised Fish

For cats who prefer the sea, the sterilised architecture stays intact while fish steps forward. Think lean control with a glossier coat payoff.

Key inclusions: fish meal 6.5% with fresh chicken support, prebiotics, fish oil 0.5%, taurine 0.1%, carnitine 100 mg/kg.
Analytical: Protein 37% · Fat 12% · Fibre 3% · Ash 7% · Moisture 8% · 3,761 kcal/kg

What businesses typically ask (answered up front)

• Digestibility & stool quality: consistent fibre at 3% plus MOS and chicory/inulin across the range.
• Urinary comfort: moderated calcium/magnesium/phosphorus and moisture held at 8% (stable kibbles in warm climates).
• Skin & coat: fish oil (0.5%) in every recipe; fish SKUs add fish proteins for visible sheen.
• Joint support: glucosamine 600 mg/kg and chondroitin 500 mg/kg in all products—simple, consistent story for staff.
• Energy density: declared per SKU (3,761–4,067 kcal/kg) for predictable feeding cost calculations.
• Essential taurine: 0.1% minimum (Adult Fish 0.19%)—clear heart/eye assurance.