Everyday Super Premium Nutrition Backed by Veterinary Science

Let’s walk this line the way we’d brief a clinic team and a shop floor together—clear purpose first, then what’s inside, with the numbers your customers will ask about. Carni Vet Daily is the “daily driver” range: highly digestible animal proteins led by fresh chicken or fish, consistent prebiotic support (beet pulp, MOS, inulin/chicory), taurine at 0.1%, omega support via fish oil (0.5%), and a steady mineral profile tuned for urinary tract comfort. Joint support (glucosamine/chondroitin) is standard across the family to keep the story simple at the shelf.

What matters to professionals (at a glance)

• Architecture: Kitten (Chicken) · Adult (Chicken | Lamb | Fish) · Sterilised (Chicken | Fish).
• Digestibility & stool quality: balanced fibre (≈3%) with beet pulp + MOS + inulin/chicory.
• Urinary comfort narrative: moderated Ca/Mg/P (per brand spec), moisture 8% for shelf stability in warm climates.
• Skin/coat: fish oil 0.5% + poultry/fish fats for omega-3/6 balance.
• Joint layer: glucosamine 600 mg/kg + chondroitin 500 mg/kg across SKUs.
• Label clarity: taurine 0.1%, carnitine 100 mg/kg in growth and adult/sterilised recipes.

Clinical/use note: Transition over 7–10 days; split daily grams into 2+ meals; fresh water always. For neutered cats, pair with measured portions and regular weight checks.

KITTEN

Carni Vet Daily Chicken – Kitten

There’s a hum to a good kitten room—fast growth, faster appetites. This formula leans on fresh chicken (16%) plus poultry and fish meals for a complete amino acid profile. Energy sits high to match growth; prebiotics (MOS + inulin/chicory) and beet pulp keep stools consistent while the gut matures. Joint nutrients are here early—growth is athletic work.

Key inclusions (from label): poultry meal; fresh chicken 16%; maize; pea meal/protein; fish meal; poultry fat; dried chicken 2.5%; hydrolysed chicken liver; beet pulp; brewer’s yeast; pea fibre; fish oil 0.5%; MOS; taurine 0.1%; carnitine 100 mg/kg; glucosamine 600 mg/kg; chondroitin 500 mg/kg; inulin; chicory fibre; methionine; antioxidants.
Analytical (as fed): Protein 38% · Fat 18% · Fibre 3% · Ash 7% · Moisture 8% · ME 4,067 kcal/kg.

ADULT

Carni Vet Daily Chicken – Adult

Your dependable staple: fresh chicken 20% for palatability and lean muscle, with a kibble texture designed for mechanical plaque reduction. Minerals are moderated for urinary comfort; omega support keeps coats interview-ready.

Key inclusions: poultry meal; fresh chicken 20%; maize; pea meal/protein; dried chicken 4%; hydrolysed chicken liver; beet pulp; poultry fat; brewer’s yeast; pea fibre; fish oil 0.5%; MOS; taurine 0.1%; carnitine 100 mg/kg; glucosamine/chondroitin; inulin; chicory fibre; methionine; antioxidants.
Analytical: Protein 35% · Fat 15% · Fibre 3% · Ash 7% · Moisture 8% · ME 3,925 kcal/kg.

Carni Vet Daily Lamb – Adult

Rotation matters for appetite and for conversations about sensitivities. Lamb steps in with a distinct flavour while the digestive and joint architecture stays familiar for easy staff briefing.

Key inclusions: lamb meal; fresh lamb 10%; maize; pea meal; maize gluten; poultry fat; pea protein; hydrolysed chicken liver; beet pulp; brewer’s yeast; pea fibre; fish oil 0.5%; MOS; taurine 0.1%; carnitine 100 mg/kg; glucosamine/chondroitin; inulin; chicory fibre; methionine; antioxidants.
Analytical: Protein 35% · Fat 15% · Fibre 3% · Ash 7% · Moisture 8% · ME 3,935 kcal/kg.

Carni Vet Daily Fish – Adult

For the cats who only have eyes (and noses) for the sea. Marine proteins plus fish oil 0.5% drive coat gloss and picky-eater acceptance, while the prebiotic stack keeps stool quality predictable.

Key inclusions: fish meal; fresh fish 8%; maize; pea meal; poultry fat; dried chicken; hydrolysed chicken liver; beet pulp; brewer’s yeast; rice; pea fibre; fish oil 0.5%; MOS; taurine 0.1%; carnitine 100 mg/kg; glucosamine/chondroitin; inulin; chicory fibre; methionine; antioxidants.
Analytical: Protein 35% · Fat 15% · Fibre 3% · Ash 7% · Moisture 8% · ME 3,925 kcal/kg.

STERILISED (lean control with muscle protection)

Carni Vet Daily Chicken – Sterilised

Post-neuter, appetites rise while burn rate dips. This recipe answers with high protein (37%) and lower fat (12%), plus carnitine to support fat metabolism. The rest of the line’s strengths—prebiotics, omega support, urinary-aware minerals—stay in place.

Key inclusions: poultry meal; fresh chicken 18%; maize; pea meal/protein; dried chicken 6.5%; hydrolysed chicken liver; beet pulp; brewer’s yeast; pea fibre; fish oil 0.5%; MOS; taurine 0.1%; carnitine 100 mg/kg; glucosamine 600 mg/kg; chondroitin 500 mg/kg; inulin; chicory fibre; methionine; antioxidants.
Analytical: Protein 37% · Fat 12% · Fibre 3% · Ash 7% · Moisture 8% · ME 3,761 kcal/kg.

Carni Vet Daily Fish – Sterilised

Same lean-control architecture for the fish-first palate: protect lean mass with high protein, moderate calories with lower fat, keep the gut and urinary stories intact.

Key inclusions: fish meal; fresh fish 18%; maize; pea meal/protein; hydrolysed chicken liver; beet pulp; brewer’s yeast; pea fibre; fish oil 0.5%; MOS; taurine 0.1%; carnitine 100 mg/kg; glucosamine 600 mg/kg; chondroitin 500 mg/kg; inulin; chicory fibre; methionine; antioxidants.
Analytical: Protein 37% · Fat 12% · Fibre 3% · Ash 7% · Moisture 8% · ME 3,761 kcal/kg.

Handling & service notes (clinic + retail)

• Transition over 7–10 days (longer for sensitive cats).
• Hydration supports urinary comfort; consider multiple water points/fountains.
• Weight management: for sterilised cats, set a target daily gram amount and review every 2–4 weeks; adjust gramsrather than switching formulas if BCS drifts.
• Oral care: the daily adult chicken kibble texture plus included actives supports routine dental hygiene alongside brushing/chews.