Let’s walk the range together—like we’re standing at the shelf, talking through what’s inside, why each recipe exists, and the numbers your customers will ask about. Carni Life Pumpkin is a grain-free, high-digestibility line built around fresh meats/fish, functional fibres from pumpkin, and a consistent layer of immunity and gut support (krill, MOS, inulin). The portfolio covers kitten growth and adult maintenance, plus targeted options for sterilised cats.
Digestive focus for hot climates: low moisture (7%) and fibre support from pumpkin + beet pulp + inulin/MOSfor stool quality.
Skin/coat & immunity: fish oil (up to 1.5%), krill in kitten SKUs, plus fruit botanicals (orange, pomegranate, blackberry, plum) for antioxidant story.
Consistent analytics you can brief in seconds: high protein (42–44% adults/kitten; 44% sterilised), tailored fat (12–20%), ash ~7.5–8%, fibre 2.5–4%, ME ~4,220–4,300 kcal/kg (sterilised ~3,800–3,830).
Label literacy made easy: taurine 0.1% minimum throughout; carnitine present (weight & energy metabolism).
Quick glossary: MOS (mannan-oligosaccharides) = prebiotic fibres that support healthy stool and gut flora. Inulin = chicory-derived prebiotic to feed beneficial bacteria. Krill = marine source of omega-3s and natural antioxidants. ME (kcal/kg) = metabolisable energy; useful for cost-per-day planning.
KITTEN (growth & reproduction)
Grain Free Fish & Orange – Kitten
Built for rapid growth, with marine proteins for skin/coat and krill for immune support. Pumpkin and MOS keep little tummies steady; taurine is set at 0.1% for heart/retina assurance.
Key ingredients (highlights): fish protein meal 24%, fresh fish 10%, dehydrated chicken 6%, poultry protein meal, poultry fat, pumpkin 5%, hydrolysed chicken liver, krill 2%, beet pulp fibre, dried egg, fish oil 1.5%, brewer’s yeast, pea fibre, fennel, carrot, MOS 0.1%, spinach, taurine 0.1%, dried orange 0.3%, L-carnitine, inulin, methionine.
Marine-forward formula for cats that prefer fish; orange provides a subtle antioxidant story; pumpkin, MOS and inulin keep the digestive brief simple and consistent.
Key ingredients: fresh fish 20%, fish protein meal 20%, poultry protein meal, pea meal, poultry fat, pumpkin 5%, hydrolysed chicken liver, beet pulp fibre, dried egg, fish oil 1.5%, dried chicken, pea fibre, orange 0.5%, carrot, MOS 0.1%, taurine 0.1%, L-carnitine, inulin, methionine.
Alternative protein for rotation or preference. Lamb pairs with blackberry for an approachable antioxidant narrative, while the base remains digest-focused.
Key ingredients: fresh lamb 24%, lamb protein meal 23%, poultry protein meal 10%, pea meal, poultry fat, pumpkin 5%, hydrolysed chicken liver, beet pulp fibre, dried egg, fish oil 1.5%, pea fibre, blackberry 0.5%, carrot, MOS 0.1%, taurine 0.1%, L-carnitine, inulin, methionine.
Beef-led profile with fruit-based antioxidants and the same pumpkin-centred gut support; an easy rotation for flavour variety without changing the benefits story.
Key ingredients: fresh beef 25%, beef protein meal 25%, pea meal, poultry fat, fish protein meal, poultry protein meal, pea protein, pumpkin 5%, hydrolysed chicken protein & liver, beet pulp fibre, dried egg, fish oil, pea fibre, plum 0.5%, carrot, MOS 0.1%, taurine 0.1%, L-carnitine, inulin, methionine.
High protein, reduced fat, and lower calories to help control post-neuter weight gain while protecting lean mass; pumpkin and prebiotics maintain digestive comfort.
Key ingredients: poultry protein meal 32%, fresh chicken 15%, pea meal, hydrolysed chicken protein & liver, pumpkin 5%, beet pulp fibre, dried chicken, dried egg, fish oil, poultry fat, dried krill, pea fibre, pomegranate 0.5%, carrot, MOS 0.15%, taurine 0.1%, L-carnitine, inulin, methionine.
