Walk the shelf with me. This range keeps the conversation simple: high-quality animal proteins, ancestral grains (spelt/oats) for steady energy, cranberry for urinary wellness story, and a consistent gut/immune layer (pumpkin’s cousin here is beet pulp + MOS + inulin; krill in kitten). It’s built for kittens (including queens) and adult/sterilised cats who do well on a low-glycaemic, grain-inclusive diet.
Digestive & urinary narrative: prebiotics (MOS, inulin), beet pulp fibre; cranberry present across SKUs for a clear shelf story.
Energy & analytics: high protein with tailored fat; moisture 7% for stability; ME ~4,120–4,200+ kcal/kg(sterilised ~3,770–3,800 kcal/kg).
Label clarity: taurine 0.1% minimum throughout; fish oil 1.5% in many recipes; kitten SKUs include krill.
Quick glossary: Spelt/oats (ancestral grains): lower glycaemic, gentle energy release. MOS / inulin: prebiotics that support stool quality and microbiome balance. Cranberry: urinary wellness positioning. ME (kcal/kg): metabolisable energy—helps with cost-per-day planning.
KITTEN (growth & reproduction)
Ancestral Grain Fish & Orange — Kitten
Think fast growth with a marine accent. Multiple proteins (fish + poultry) build a broad amino acid profile; krill supports immunity; orange adds an antioxidant note.
Key ingredients (highlights): fish protein meal 18%; spelt 17%; poultry protein meal; poultry oil; pea meal; dehydrated chicken 6%; fresh fish 4%; hydrolysed chicken liver; krill 2%; beet pulp fibre; dried egg; fish oil 1.5%; brewer’s yeast; pea fibre; fennel 0.3%; cranberry 0.3%; carrot 0.3%; MOS 0.1%; spinach 0.3%; taurine 0.1%; orange 0.3%; L-carnitine; inulin. Analytical (as fed):Protein 40% · Fat 20% · Fibre 2.5% · Ash 7.5% · Moisture 7% · ME 4,200 kcal/kg.
Ancestral Grain Chicken & Pomegranate — Kitten
Fresh chicken leads; spelt/oats bring steady energy; krill and fruit components round out the growth brief.
Key ingredients: poultry protein meal 25%; fresh chicken 20%; spelt 12%; pea meal; oats; fish protein meal 5%; dehydrated chicken 5%; poultry oil; hydrolysed chicken; dried egg; beet pulp fibre; dried krill; fish oil 1.5%; brewer’s yeast; fennel 0.3%; cranberry 0.3%; pomegranate 0.3%; MOS 0.1%; carrot 0.3%; spinach 0.3%; taurine 0.1%; L-carnitine; inulin. Analytical:Protein 40% · Fat 20% · Fibre 2.5% · Ash 7.5% · Moisture 7% · ME 4,200 kcal/kg.
ADULT (maintenance with ancestral grains)
Ancestral Grain Chicken & Pomegranate — Adult
A familiar chicken base with a clean urinary/digestive narrative (cranberry + prebiotics) and consistent coat support from fish oil.
Key ingredients: poultry protein meal 20%; fresh chicken 20%; spelt 17%; dehydrated chicken 10%; pea meal; oats; poultry fat; hydrolysed poultry liver; beet pulp fibre; dried egg; fish oil 1.5%; pea fibre; cranberry 0.5%; pomegranate 0.5%; carrot 0.5%; MOS 0.1%; taurine 0.1%; L-carnitine; inulin. Analytical:Protein 36% · Fat 20% · Fibre 3% · Ash 7.5% · Moisture 7% · ME 4,150 kcal/kg.
Ancestral Grain Fish & Orange — Adult
Marine forward; spelt at meaningful inclusion; orange joins cranberry for a tidy antioxidant/urinary story.
Key ingredients:whole fish 15%; fish protein meal 15%; poultry protein meal; spelt 15%; pea meal; poultry oil; oats; hydrolysed chicken liver; beet pulp fibre; dried egg; fish oil 1.5%; dried chicken; pea fibre; cranberry 0.5%; orange 0.5%; carrot 0.5%; MOS 0.1%; taurine 0.1%; L-carnitine; inulin. Analytical:Protein 36% · Fat 20% · Fibre 3% · Ash 7.5% · Moisture 7% · ME 4,150 kcal/kg.
Ancestral Grain Lamb & Blackberry — Adult
Alternative protein for rotation or preference; blackberry adds a recognisable fruit cue next to cranberry.
Key ingredients:fresh lamb 20%; poultry protein meal 20% (90% chicken within); spelt 12%; lamb protein meal 10%; pea meal; poultry fat; oats; hydrolysed chicken liver; beet pulp fibre; dried egg; fish oil 1.5%; pea fibre; cranberry 0.5%; blackberry 0.5%; carrot 0.5%; MOS 0.1%; taurine 0.1%; L-carnitine; inulin. Analytical:Protein 36% · Fat 20% · Fibre 2.5% · Ash 8% · Moisture 7% · ME 4,120 kcal/kg.
Ancestral Grain Beef & Plum — Adult
Beef-led profile with cranberry and plum; same digest/coat architecture for easy staff briefing.
Key ingredients:fresh beef 20%; poultry protein meal 20% (90% chicken within); spelt 15%; pea meal; poultry oil; fish protein meal; beef protein meal; pea protein; hydrolysed chicken protein & liver; beet pulp fibre; dried egg; fish oil; pea fibre; cranberry 0.5%; plum 0.5%; carrot 0.5%; MOS 0.1%; taurine 0.1%; L-carnitine; inulin. Analytical:Protein 36% · Fat 20% · Fibre 3% · Ash 8% · Moisture 7% · ME 4,150 kcal/kg.
